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Online Forms Must Change
Web Site Registration Pages: How They Will Evolve to Enable Behavioral Targeting We’ve all been asked to fill out forms online and more likely than not, you weren’t 100% truthful in your responses....
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Add Instant Value to Your Process
The Semantic Web: An Opportunity to Make Content More Relevant The semantic Web is all about “delivering content-in-context” that is relevant to who you are, what you need, and what you are trying to...
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The Publisher Within: How to Identify and Capitalize on Content Marketing Assets
There’s no lack of information in company websites and that is the problem. IT buyers told IDG Connect that they look for different content (shorter is better) from consideration to final purchase...
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Buyers and Sellers Struggle with Digital Content
There’s universal agreement that digital information is very important for vendors and their prospective customers. But, the amount of content is overwhelming for both groups. IDG Connect’s Bob Johnson...
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Content Should Bring Sales and Marketing Together
Sales representatives feel too much marketing material misses the mark when they’re busy preparing for a sales call. IDG Connect has asked technology vendor sales professionals about their use of...
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How to Address Different Needs and Interests of Prospects
IDG How can marketers appeal to the growing number of buying team members? IDG Connect’s Bob Johnson says marketers need to both understand their audiences and develop appropriate content. Johnson...
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The semantic Web is all about “delivering content-in-context” that is relevant to who you are, what you need, and what you are trying to do. Three key elements to consider now: personas, profiled...
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